Startup & Small Business Builders 4. Minimum Viable Product
So, the minimum viable product is about getting you from A to B with the bare minimum. We’re not building the spaceship, we’re not even building the car, when building the skateboard board, which is a plank of wood and four wheels. So, what is the plank of wood and four wheels that’s going to get your business started? A lot of people think it’s a website, and it’s actually not.
I started my business with social media on its own, with a Facebook page and with networking. I did not actually start with like I had a website. I hated it so much. I never told anybody about it. Now, that might sound strange from somebody who runs a marketing company who builds websites. The website is not actually your minimum viable product. Your minimum viable product might be a landing page.