Sales Without Losing Your Soul 5. Close ABC
So, the fourth step. You’ve done the qualification, the rapport build, the pitch and the presentation, and the problem-solving; now it’s about asking for the sale. There are further modules on closing and how to do that in four different ways. But ultimately, you need to ask your customer to come on board as a customer.
If otherwise, you’ve just done all the work for somebody else that’s going to close them later. Maybe one of your competitors.