Content Creators 9. Call To Actions

Your website right now looks very pretty. It’s probably functional, but it probably hasn’t converted. And there’s a reason for that. You haven’t asked people to do something. It’s very informational. There are lots of nice, pretty pictures you’ve got a great about us. But you haven’t asked them to take an action. Now, that action doesn’t have to be a sale.
It doesn’t have to be a conversion. It could be connecting to LinkedIn. It could be, have a read of this article. It could be that you follow us on these social media channels. A call to action aims to get people to grow awareness around who you and your business is.