Without Strategy. Marketing turns out to be an Adhoc dumpster fire of doom.
Two fundamental truths exist when marketing any business, whether you’re a startup or a seasoned CEO.
- A great product alone is not enough to succeed.
- No amount of marketing will make a crap product gain a mass audience.
“Nothing kills a bad company faster than good marketing”
Successful marketing requires that you have both a great product and great marketing. For that reason, my team and I focus on the aligning the marketing strategy to your business strategy.
Don’t have one? It’s our genius zones. We’ll get you on track with the ‘here and now’ and forecast the ‘future’ of your business.’
We’re committed to creating and maintaining a marketing strategy that is tethered into your business strategy. One that has a long-term, forward-looking approach with the fundamental goal of achieving a sustainable competitive advantage.
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