Social Media Security Series: Mass Tagging + Who Checking You Out

Recently (30 minutes ago) a friend of mine had his Facebook account compromised. It came in the form of a notification that I had been tagged in a comment on a group that I was stalking my friend Sal. Aside from the bad grammatically structured sentence, the way the post looked was frustratingly scam looking. What this bug is taking …

From technology tourist to native

I, Kylie Herda, am part of that mini generation, Gen Y. I grew up with a fat TV, with a telephone plugged into the wall. I remember when we got our Commodore 64 computer. It was so cool, I think my love for Tetris has morphed into my love for Candy Crush… (currently level 2398 and increasing) I remember recording …

5 things to change in your Facebook strategy right now

1. Increase your post frequency. We’ve all seen the many articles of how Facebook has changed the algorithm and the news of doom and how we all need to spend money on ads (this isn’t true) because Facebook won’t show your content to more than 2% or 3% or 10% (number variance is depending on the article or time of …

Social Media 2018 Security Series: Reducing Scam Risks

This one is overdue for a re-write and update. I’m often getting people reaching out to me or referred to me distressed that their Facebook profile has been hacked, for anyone who also runs a business this can create enormous stress when this is your only marketing channel. With the 2018 Cambridge Analytica scandal revealing that data was scrapped from …

Organisational Flow State of Affairs

“I feel that the expectation is that we should be able to do more because we have these tools.” something stated with a distinct level of distress in the tone at my workshops last week. It’s a sentiment at least 98% of my clients carry around in their heads unconsciously stressing themselves into a short grave that they should suddenly …

Grief redux

A thing happened, it wasn’t a big thing, it’s not an anniversary, nobody died today that I know of, the avalanche of grief came for a visit today, maybe it’s the build up of tiny little things, people leaving my world, a cosmic clearout of an old life, my working through childhood trauma, pressures from work, old work habits of …

Success looks like 86 cents in your bank account

I wanted to share a thought process I’ve been having around what success really looks like. I’m sharing this because sometimes it is incredibly lonely as a business owner, you always want to present well and sometimes being brutally honest about where you’re at doesn’t always translate and the perception is that you might be seen as a failure. Failure …

5 things to change in your Facebook strategy right now.

It’s been a while since I blogged and I admit that I’m a bit rusty. We’ve had a lot going on in the business including team growth, taking on major clients, expanding the business into building websites (even though I swore I would never do this). We have a key focus this year to experiment with a heap of marketing growth strategies to …