4 gaps to address that reflect in your Social Media Marketing

The following list is in no particular order, it could be longer but I thought I’d start with these ones first:

1. The right hire.

This one has taken years off my life. While I often have to remind myself that every lesson comes in the time that the lesson is supposed to reveal itself, my inner critic can be the worst critic in my world.

For long time I persisted with people I thought needed the most help.

They might have needed the most help but even with it dangling in front of them with brightly coloured flags waving, staying in the space of being a victim is far safer than stretching themselves to be better version of themselves.

The right hire is not just the person who needs the job, it’s the person who will immediately making your job/life easier by being a part of the team.

A leader is one who knows the way, goes the way, shows the way. – John C. Maxwell

2. The right leader for the role.

I used to believe back when I was doe eyed and foolish that everyone could be a leader. It turns out not everyone is leadership material and if everyone was a leader who would the followers be? Leaders eat/sleep/breathe/snack your business values naturally, they don’t just want to lead, they want to constantly and consistently improve their craft of leadership.

3. Mental health the priority.

About a month ago I went to Sydney to learn more about my role as an ambassador for R U OK? A non-profit organisation inspired to help people to have a better conversation about mental health. The demographics in suicide rates were confronting.

The conversations I increasingly have with friends and colleagues is that their lives aren’t measuring up to the version we were all told in school: If you get a good education, you’ll get a good job, you’ll get good pay and your life will be perfect. Some of us figured the lie out early created by the production line mentality of the industrial age.

Since I had something catastrophic happen in my life 4 years ago I realised the old ethos of leaving your problems at home at the door the moment you get to work was just simply not practical. Now we create space (physically and mentally) in the business to give a voice to mental health. My team leave feeling supported (I have another blog coming soon on how I do this and keep my own cup full in the next month).

4. Values + culture.

I’ve been in business for 7 years now and for those 7 years I have delivered facilitation of my own design to help business owners and corporate leaders on how to identify their own values. I’m not talking about the values you learnt off by heart for the job interview from the company website, or the values that everyone gives lip service to on the inspirational wall placards around the office that often have little to no actual substance. I’m talking about the values that confront you or reflect in others every single day.

Values that sit on your wall with no substance behind them leads more often than not to a toxic workplace. Get this right and your business can move forward in confidence online and offline.

Time to read more? Check out my LinkedIn article on Marketing; the symptom we don’t talk about.

Extra reading from others: Have a read of Cate’s article on Perth Media of our recent workshop in review at the Emergence Creative 2018.

Looking to implement change in your organisation? Let’s chat.

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